2017 Conference In Review

Charlie Scott WG'17, reviews Successful Applications of Customer Analytics

customer analytics

July 27 2016

Customer Analytics & Voting Behavior

The Penn Wharton Public Policy Initiative and WCAI recently co-hosted an event that discussed the opportunities that exist when voting analytics and marketing analytics combine their methods and data. ... Full Story

April 26 2016

Set-Top Tempest Teapot?

In this episode of the "Wharton Customer Analyticast," Co-Director Pete Fader speculates about the implications of President Obama's announcement regarding cable set-top boxes. ... Full Story

April 4 2016

The Wharton Customer Analytics Initiative (WCAI) continues to help shape the landscape of the customer analytics world. Our day-long conference will be filled with practical applications to demonstrate the real-world impact of analytics on an organization’s strategic decision-making.  ... Full Story