Download Webinar Slides

WCAI is pleased to announce a new data set provided by Majid Al Futtaim, a major lifestyle and retail conglomerate in the Middle East. The company operates the Carrefour retail chain in the region, several super-regional shopping malls including Mall of the Emirates and Mall of Egypt. Their portfolio includes VOX Cinemas, the largest cinema brand in the Middle East, a number of unique leisure and entertainment destinations, several hotels and fashion stores. The company’s products and services, often located within planned communities, gives them unprecedented information about customers’ transactions across disparate categories. Data can be linked across business types to create a comprehensive view of each customer and household, from the basic groceries they purchase to their leisure activities at movies, malls, and hotels.  Majid Al Futtaim also provides an array of credit cards and mobile payment solutions in the region. These transactions offer a glimpse into how customers spend money at businesses outside of the company-owned destinations. In addition, location data for some anonymized users who use WiFi in shopping malls provides the opportunity to directly observe customers’ shopping paths and showrooming.

The firm is interested in sponsoring a wide variety of research to gain a deeper understanding of its customers, including estimating the firm’s total share of wallet, targeting direct marketing and cross promotions, forecasting demand, and quantifying the ROI of Net Promoter Score.  They are also interested in exploring how to measure the effectiveness of their analytics driven efforts (campaigns, promotions etc.) and the definition of new data products that would be valuable to other organizations such as CPG companies, movie producers, and other retailers. Opportunities for running field experiments within Majid Al Futtaim businesses would be also available, e.g. to test a campaign or a cross-promotion strategy.

To learn more about the data and business context, interested researchers can attend a live webinar on November 9, 2018 at 10:00 AM EST. During the webinar, details of the data will be described and executives from the project sponsor will be available for Q&A. To attend the event, follow this link. The webinar will also be archived for those who can’t attend live.

After the webinar, research teams can submit proposals on the WCAI website by Wednesday, November 28th at 9 AM EST to receive access to the data. Proposals will be evaluated based on their potential for academic contribution and the researcher’s ability to address issues of strategic importance to the program sponsor.