Over the past two years, this major multinational Fast Moving Consumer Goods (“FMCG”) company has carefully collected multi-channel data for a specific product category in a Western European Country. Using household scanners, television monitors, and network card data capturing devices, the company has recorded what its panelists have bought, what they’ve watched on TV, their banner ad exposures, and what’s been presented to them on their Facebook news feeds. The company’s products can be found in all major grocery chains, and their brands have strong presence across television, online and social channels.

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