In 2010-2011, WCAI worked closely with Organic, a digital ad agency owned by WCAI Corporate Partner Omnicom Group, to sponsor a set of research projects focusing on Online Advertising Effectiveness. This project was the inaugural WCAI Research Opportunity, an innovative process for fostering academic-industry research which helps companies understand their own business issues more deeply and benefit from the insights of top faculty from marketing, computer science, information systems and statistics.

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Organic Partners With the Wharton Customer Analytics Initiative to Develop New Models for Online Ad Effectiveness

Note: This Research Opportunity remains open for proposal submissions. Interested researchers can submit proposals online through the WCAI Archived Proposal Submission Portal. Researchers are encouraged to review proposal submission guidelines and FAQs before submitting their proposal. Additional questions can be directed to

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