Major Multi-Channel, Multi-Brand Specialty Retailer | September 27, 2012
“4Ps” Data for a Multi-Channel / Multi-Brand Retailer
A multi-brand, multi-channel retailer was interested to gain insight regarding the differences between its three brands. This visualization shows the distribution of ratings for reviews written by week where the different colors represent each of the three brands.
The Wharton Customer Analytics Initiative is pleased to announce a truly unique and comprehensive new dataset from a major multi-channel, multi-brand specialty retailer that describes the relationship between the retailer and its customers across all of the “4Ps”. The data describes the purchases made by 42,000 customers over a two-year period. In addition to transactions, the data describes the online and offline direct marketing communications received by each of these customers, giving researchers the opportunity to explore the relative effectiveness of advertising across marketing channels (i.e., advertising attribution). The data includes detailed information about product attributes including prices, as well as online product reviews provided by customers, allowing researchers to explore the relationship between product attributes and sales. The data also identifies the store where each purchase was made (including online) allowing researchers to investigate cannibalization between stores and channels. Because all of this information is provided longitudinally for all 42,000 customers, the dataset also provides opportunities to explore issues related to customer loyalty and lifetime value. The sponsor of this project seeks cutting-edge, practical solutions to a variety of problems including advertising attribution, measuring retail saturation and product merchandising.
Note: This Research Opportunity is closed for proposal submissions. Sign up to receive alerts when new datasets are announced.
GRANTEES OF THE 4PS DATA:
Anand V. Bodapati, University of California at Los Angeles
Scott Shriver, Columbia University
Bryan Bollinger, New York University
Avi Goldfarb, University of Toronto
Kitty Wang, City University of Hong Kong
Gonca Soysal, University of Texas at Dallas
Lakshman Krishnamurthi, Northwestern University
Peter J. Danaher, Monash University
Harald J. vanHeerde, University of Waikato
Tracey S. Dagger, Monash University
Jason Pallant, Monash University
Shuba Srinivasan, Boston University
Chris Dellarocas, Boston University
Nachiketa Sahoo, Boston University
Koen Pauwels, Ozyegin University
Selin Erguncu, Koc University
Kostas Bimpikis, Stanford University
Ken Moon, Stanford University
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