Tuesday, March 26, 2019, 5 PM – 8 PM 

Wharton San Francisco Campus | 2 Harrison St., San Francisco, CA

Experts discuss the various ways analytics is being applied within private equity — from deal sourcing and due diligence to value creation and even exit timing – all in the name of managing risk and optimizing performance. Beyond highlighting how analytics is changing PE’s prevailing investment model, this event will explore considerations for sponsors seeking to implement a more robust data program, while highlighting past learnings and case studies.

Event Details

Eric Bradlow, Chair of Wharton’s Marketing Department, Co-Founder and Co-Faculty Director of the Wharton Customer Analytics Initiative at the Wharton School will moderate the event and provide a briefing on the state of Analytics at the Wharton School. Keynote speakers Ian Picache and Sajjad Jaffer, Two Six Capital Co-Founders, will highlight approaches being deployed by private equity firms. Lastly, a panel discussion with leading industry speakers will showcase proven applications of data analytics for industry leaders and investors, alike. Practitioners, from both the investment community and companies utilizing data analytics, will be on hand to network. The event includes hors d’oeuvres and drinks.


5:00 PM: Check-In & Networking Reception

6:00 PM: Welcome & Introductions
Eric Bradlow, Chairperson and Professor, Wharton Marketing Department; Co-Director, WCAI & Mary Purk, Executive Director, Wharton Customer Analytics Initiative

6:15 PM: Keynote Address: Data Science Powered Investing
Sajjad Jaffer WG’01 & Ian Picache WG’01, Co-Founders, Two Six Capital

6:35 PM: Private Equity Panel Discussion
Neil Tolaney, Deal Partner, Francisco Partners
Marc Utay W’80, WG’81, Managing Partner, Clarion Capital Partners

Additional panelist will be announced soon!

Moderated by: Eric Bradlow, Chairperson and Professor, Wharton Marketing Department; Co-Director, WCAI

7:20 PM: Closing Remarks
Eric Bradlow, Chairperson and Professor, Wharton Marketing Department; Co-Director, WCAI

7:30 PM: Networking

registration Cost:

Penn Alumni: $25.00

Non-Alumni: $35.00

Register Here

About Wharton Customer Analytics Initiative: The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through our innovative Research Opportunity program and R&D “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.

About Two Six Capital:  Founded in 2013, Two Six Capital is a technology-enabled advisory and investment firm that has pioneered Data Science for private equity. Two Six has served as an advisor and co-investor alongside many of the largest and most respected global private equity firms. The firm’s approach to transaction due diligence and value creation post investment is backed by 25 years of IP and research in Data Science. The firm has analyzed over $119 billion in granular transaction-level revenue data and has been involved in over $27 billion worth of closed private equity transactions. To harness the power of Data Science, Two Six combines large-scale Engineering, Statistics, and Machine Learning capabilities to help investors unmask the intrinsic value of companies and identify new paths for growth. Two Six serves on the Advisory Board of the Wharton Customer Analytics Initiative.