NYC Alumni and Friends Event Hosted By WCA
Thursday, Nov. 21, 2019
Penn Club of New York
Join us on Nov. 21 at the Penn Club of New York for an evening of analytics innovation and networking with fellow Wharton alumni. Hear two talks in one night and learn how analytics is impacting wearable technology and customer subscription programs.
6:00 – 7:00 PM Check-In & Networking Reception
7:00 – 8:00 PM Analytics Talks (descriptions below)
8:00 – 8:30 PM Networking Continued
Innovative Evidence in the Changing Health Care Landscape
Led by John Whang, Head, Integrated Evidence in Cardiovascular and Metabolism at Johnson & Johnson
Health care will be disrupted by wearable technologies. To gain capabilities to participate and shape this future, Johnson and Johnson has entered into a collaborative arrangement with Apple to understand how these technologies permit new ways of generating health evidence and delivering health value into the market.
The Impact of Subscription Programs on Customer Purchases
Led by Raghu Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing, Faculty Director of Wharton Customer Analytics
Subscription programs are increasingly popular among a wide variety of retailers including Amazon (Prime), Barnes & Noble (B&N Membership), and Sephora (Flash). These types of programs give members access to a set of exclusive benefits for a fixed fee upfront, but what are the implications for subscription businesses and customer retention?
Drinks & hors d’oeurves will be provided. This event is for Penn and Wharton alumni and friends of WCA.