The Wharton Customer Analytics Initiative is the world’s preeminent academic research center focusing on the development and application of customer analytics methods.

Through our innovative Research Opportunity program and R&D “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models.

Our corporate research and sponsor programs bring companies of all sizes and industries together to help shape the definition of “customer analytics” and elevate the role of analytics in a firm’s strategic decision-making, organizational design, and talent management. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.

Research, Student Programs, and Sponsorship

Contact Rachel Dutcher ( to learn more about partnership opportunities.

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