Making Customer Analytics Actionable

At WCAI’s annual conference in Philadelphia (May 2015), Bill Franks and Dave Hastings of Netflix spoke about how analytics has shaped the company and it’s investments. Dave Hastings illustrated just how much analysis went into the process of launching an original series. And, more broadly, how analytics have been integral in the trajectory of Netflix’s business practices. By leveraging data, they were able to successfully — and swiftly — change course from a DVD-by-mail rental service to one of the top streaming services.

"When you have aspirations of being the largest, that means shaping demand."
- Dave Hastings

WCAI captured the presentation from the conference (below); and Knowledge@Wharton expanded on the subject here; read more to see how this Internet TV giant makes customer analytics actionable.