2019 Analytics Accelerator Highlights

 

 

Cubic Mission Solutions

Cubic Mission Solutions is a manufacturer of secure communication solutions to defense and public safety markets. Cubic applied to the Analytics Accelerator Challenge to develop a model to recommend products to customers and recommend ways to appeal to certain customer groups and measure success.

Wharton Mentor:

  • Raghu Iyengar, Miers-Busch, W’1885 Professor, Professor of Marketing and Faculty Director, Wharton Customer Analytics

Customer Team Members:

  • Ashley Clarke, W’23
  • Christine Somerville, C’22 W’22
  • Jessica Brown, W’22
  • Katherine Lee, W’22
  • Sang-Ho Lee, WG’21
  • Yamini Nabar, WG’21

Product Team Members:

  • Emma Jang, W’21
  • Armaan Uppal, C’22
  • Johnny Webster, C’20
  • Claudia Peng, W’22
  • Mike DiBiase, WG’21
  • Yun Cha, GR’20

Essity

Essity is a global hygiene and health company, with its headquarters in Stockholm, Sweden. The company develops, manufactures and sells products and solutions within hygiene and health. Essity joined the Analytics Accelerator Challenge to develop an in-field pricing recommendation engine for distributors of hygiene products.

Wharton Mentor:

  • Saurab Goorha, Senior Fellow, Wharton Customer Analytics

Team Members:

  • Ria Gandhi, W’21
  • Vatsal Jain, ENG’21
  • Adam Weidenbaum, WG’21
  • Ivan Hou, W’19
  • Cleo Yang, WG’21
  • Luxi Wei, WG’21

Ferrero

Ferrero is the third top-selling chocolate confection manufacturer in the world. The company has ambitious growth plans to be achieved through innovation, category expansion, and M&A. The company is family-owned and run. Ferrero joined the Analytics Accelerator Challenge to develop a marketing mix model(s) to better balance resources to power brands and product innovations.

Wharton Mentor:

  • Shawndra Hill, Senior Fellow, Wharton Customer Analytics

Team Members:

  • Bowen Wang, GEN’20
  • Thomas Pei, G’20
  • Carmen Avery, W’22
  • Priyansh Sharma, ENG’21
  • Enrique Huaman Alvarez, WG’21
  • Nikki Bowser, WG’21

TE Connectivity

TE Connectivity is a technology company that designs and manufactures connectivity and sensor products for harsh environments in a variety of industries, such as automotive, industrial equipment, data communication systems, aerospace, defense, medical, oil and gas, consumer electronics and energy. TE Connectivity joined the Analytics Accelerator Challenge to develop a model to predict sales and revenues for this sensor manufacturer.

Wharton Mentor:

  • Michael Ferrrari, Senior Fellow, Wharton Customer Analytics

Team Members:

  • Kevin Sun, ENG’22 W’22
  • Tianhe Xie, ENG’23 W’23
  • Xinyuan Hu, GED’20
  • Anish Bikmal, W’23
  • Gritt Trakulhoon, WG’21
  • Angeline Ma, WG’21

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