Elea McDonnell Feit is an Assistant Professor of Marketing at Drexel University and a Senior Fellow of Marketing at WCAI. Her career has focused on developing new quantitative methods and bringing them into practice, first working in product design at General Motors, then commercializing new methods at the marketing analytics firm, The Modellers. She previously served as the Executive Director of WCAI, where she built the Research Opportunity program. She excels at making analytics accessible to broad audiences and has authored a book on R for Marketing Research and Analytics and a DataCamp course on Choice Modeling in R. She holds a PhD in Marketing from the University of Michigan, an MS in Industrial Engineering from Lehigh University and a BA in Mathematics from University of Pennsylvania.
Shawndra Hill is an expert Data Scientist and Senior Researcher in the Computational Social Science Group at Microsoft Research NYC. Prior to joining Microsoft, she was on the faculty of the Operations and Information Management Department at the Wharton School of the University of Pennsylvania. She researches the value to companies of mining data on how consumers interact with each other on online platforms, for targeted marketing, advertising, health and fraud detection purposes. Her current research focuses on the interactions between TV content and online behaviors. Her past and present industry partners included AT&T Labs Research, ClearForest, and Siemens Energy & Automation. Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU’s Stern School of Business.