Analyticast: Holiday Shopping and Retail Analytics

Wharton Professors Tom Robertson and Eric Bradlow discuss retail analytics

Marketing

December 18 2017

Holiday Shopping and Retail Analytics

Wharton Marketing Professors Tom Robertson and Eric Bradlow discuss retail analytics around the holiday shopping season... Full Story

September 7 2016

We're just over a month away from our brand-new conference, "New Frontiers & Opportunities in Customer Analytics;" here's why you should attend. ... Full Story

September 7 2016

Twitter: Political Alchemy?

In our 10th episode of the Wharton Customer Analyticast, our Faculty Director, Eric Bradlow, interviews Wharton's own Pinar Yildirim about her research on the relationship between Twitter and politicians using it to fundraise.... Full Story

June 29 2016

Listen to the latest Wharton Customer Analyticast Episode

Special guest, Professor Raghu Iyengar discusses his findings from his recent field experiments. ... Full Story

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