Is Your Advertising Working?

And why that's a hard question to answer

Endogeneity

June 13 2016

Is Your Advertising Working?

Professor Elea Feit, a WCAI Fellow and Marketing Professor at Drexel, discusses why, "Is Your Advertising Working?" is such a hard question to answer. ... Full Story

April 12 2016

"Measuring Multi-Channel Advertising"

Listen to Professor Eric Bradlow, and WCAI fellow, Professor Elea Feit talk about their most recent paper, "Measuring Multi-Channel Advertising" in the second episode of the Wharton Customer Analyticast. ... Full Story

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