"Guess Who"

Another episode of the Wharton Customer Analyticast Now Available

data

April 6 2017

"Guess Who"

Listen to Eric Bradlow discuss his latest research on "Anonymous Visits" and how companies can "cash in" on unidentified customer transactions. ... Full Story

February 24 2017

WCAI interviews participants of the annual Buxton Data Challenge Event... Full Story

January 10 2017

Can Google Trends Indicate Brand Health?

Elea Feit talks about her new work that explores the relationship between Google Trends and brand health.... Full Story

November 16 2016

In a unique intersection of academia and industry, WCAI hosted an event that brought an audience of industry practitioners together to hear from a lineup of renowned Penn faculty about analytics in their respective fields.... Full Story

November 1 2016

It's been an amazing fall semester and as we reflect, we're beyond excited to report record student engagement across our technical workshops. ... Full Story

September 7 2016

We're just over a month away from our brand-new conference, "New Frontiers & Opportunities in Customer Analytics;" here's why you should attend. ... Full Story

September 7 2016

Twitter: Political Alchemy?

In our 10th episode of the Wharton Customer Analyticast, our Faculty Director, Eric Bradlow, interviews Wharton's own Pinar Yildirim about her research on the relationship between Twitter and politicians using it to fundraise.... Full Story

August 25 2016

WCAI granted access to data for selected researchers who submitted proposals to the Research Opportunity, "Identifying & Maintaining Great Financial Advisors"... Full Story

August 16 2016

Let's Talk Attribution

In this episode of the Wharton Customer Analyticast, Colleen O'Neill sits down with Wharton Marketing Professor, Ron Berman to talk about his attribution research. ... Full Story

July 27 2016

Customer Analytics & Voting Behavior

The Penn Wharton Public Policy Initiative and WCAI recently co-hosted an event that discussed the opportunities that exist when voting analytics and marketing analytics combine their methods and data. ... Full Story

July 5 2016

"Purchase, Play, and Upgrade Data for Video Game Players" data has been awarded to researchers.... Full Story

June 29 2016

Listen to the latest Wharton Customer Analyticast Episode

Special guest, Professor Raghu Iyengar discusses his findings from his recent field experiments. ... Full Story

June 13 2016

Is Your Advertising Working?

Professor Elea Feit, a WCAI Fellow and Marketing Professor at Drexel, discusses why, "Is Your Advertising Working?" is such a hard question to answer. ... Full Story

May 20 2016

WCAI's 2016 annual conference, held on April 29, 2016, brought together industry experts with real-world applications that resulted in an event filled with actionable insights and a productive dialogue. ... Full Story

May 19 2016

Measuring Brand Equity

In this episode, Professor Eric Bradlow discusses his most recent research and upcoming paper about measuring brand equity. ... Full Story

April 12 2016

"Measuring Multi-Channel Advertising"

Listen to Professor Eric Bradlow, and WCAI fellow, Professor Elea Feit talk about their most recent paper, "Measuring Multi-Channel Advertising" in the second episode of the Wharton Customer Analyticast. ... Full Story

April 12 2016

WCAI Research Assistant, Eli Bernstein gives insight into the valuable experience he's gained while working with WCAI... Full Story

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