Victoria Ditching a Possible Secret Weapon?

Victoria's Secret made a recent decision to remove the catalog from their marketing strategy.

Customer Lifetime Value

June 2 2016

Victoria Ditching a Possible Secret Weapon?

Pete Fader discusses whether or not the decision to remove the catalog from the Victoria's Secret marketing strategy was in the company's best interest. ... Full Story

April 7 2016

At a recent event at Wharton San Francisco, WCAI Co-Directors Eric Bradlow and Pete Fader, together with Bill Franks, Chief Analytics Officer at Teradata, discussed why intelligently compressing datasets should be part of any organization’s analytics best practices. ... Full Story

top