Can Google Trends Indicate Brand Health?

WCAI Senior Fellow + Drexel Marketing Professor Elea Feit talks about her new research

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January 10 2017

Can Google Trends Indicate Brand Health?

Elea Feit talks about her new work that explores the relationship between Google Trends and brand health.... Full Story

August 16 2016

Let's Talk Attribution

In this episode of the Wharton Customer Analyticast, Colleen O'Neill sits down with Wharton Marketing Professor, Ron Berman to talk about his attribution research. ... Full Story

June 13 2016

Is Your Advertising Working?

Professor Elea Feit, a WCAI Fellow and Marketing Professor at Drexel, discusses why, "Is Your Advertising Working?" is such a hard question to answer. ... Full Story

June 2 2016

Victoria Ditching a Possible Secret Weapon?

Pete Fader discusses whether or not the decision to remove the catalog from the Victoria's Secret marketing strategy was in the company's best interest. ... Full Story

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