Aimee Johnson is senior vice president, Customer Relationship Management for
Starbucks. Aimee leads all aspects of Starbucks groundbreaking customer loyalty program, My Starbucks Rewards, including customer analytics, personalization, loyalty innovation, loyalty partnership marketing and customer data governance and privacy. She is responsible for My Starbucks rewards program design and execution and using data to drive superior, personalized customer experiences that result in brand loyalty.
Aimee joined Starbucks in 2004, and held a wide range of leadership positions in the company’s marketing organization, including the Tea, Brewed Coffee, Espresso, Frappuccino, Packaged Coffee, VIA and Starbucks Card businesses. In 2012, she took on the role of vice president, Loyalty, with responsibility for the My Starbucks Rewards program and customer analytics. In 2015, she was promoted to senior vice president, with additional responsibilities for personalization, marketing partnerships, and an expanded customer data role.
Prior to joining Starbucks in 2004, Aimee held several consumer marketing leadership positions at Campbell Soup Company. Brands she led included V8 and V8 Splash, Campbell’s Condensed Soups and Prego Italian Pasta Sauces.
Aimee holds a Master of Business degree in marketing from George Washington University and a Bachelor of Science degree from Virginia Tech. She is a proud Coffee Master. Her favorite coffee beverage is a Grande Flat White and her favorite brewed coffee is Guatemala Casi Cielo. Her favorite things to do when she’s not working are spending time with her husband and two young children, road biking, listening to live music and dining out with friends.