MKTG 309 and MKTG 809

Creating an effective experiment, one that provides value to the organization, requires measures of management, creativity, and technical skill. This course will alternate lectures and homework exercises on statistical methods, readings and guest lecturers.... Read More ➔

MKTG 775: Managing the Value of Customer Relationships

As the concept of Customer Relationship Management (CRM) becomes common parlance for every marketing executive, it is useful to take a step back to better understand the various different behaviors that underlie the development of successful CRM systems.... Read More ➔

MKTG 476/776: Applied Probability Models in Marketing

Over the past five decades, statisticians have developed a number of models that have proven to be highly effective in their ability to explain and predict empirical patterns within many areas in business and social sciences.... Read More ➔