Purchase, Play, and Upgrade Data for Video Game Players

The Wharton Customer Analytics Initiative is pleased to announce a new dataset describing purchase, play, and upgrade data for individual players of a major sports video game. The data covers a three-year period, including annual releases of new versions, and purchases of additional game features during that time.  More specific details include:

  • Records on approximately 60,000 players covering up to 3 years of player behavior
  • Over 1.6 million unique game session records, including player ID, session duration, and game console used
  • Over 46,000 purchases of additional game features, including player ID, game console used, and timestamp of purchase
  • Customer satisfaction survey data for a subset of the players, linked back to game-play session data and in-game purchases. Includes long (and sometimes enthusiastic) free-text responses and net promoter score (NPS) ratings.

The data sponsor is open to a variety of research questions, but is particularly interested in predicting future purchase behavior and estimating customer lifetime value. The data provides unique opportunities to explore the relationship between usage and renewal behavior as well as the use of text-mining methods to characterize the survey data and relate it to future behavior. Since the game depicts the teams and players in a major sports league, there are also opportunities to relate video game play to real-world performance of teams/players.

To learn more about the data and business context, interested faculty and doctoral students can attend a live webinar on March 18, 2016 at 1PM ET. During the webinar, details of the data will be described and executives from the project sponsor will be available for Q&A. The webinar will also be archived for those who can’t attend live.

After the webinar, interested researchers can submit proposals on the WCAI website by April 4, 2016 to receive access to the data. Proposals will be evaluated based on their potential for academic contribution and the researcher’s ability to address issues of strategic importance to the program sponsor.

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