As America’s largest radio company with over 21 million subscribers SiriusXM Radio Inc. has carefully collected data which provides a “360 view” of its customers, including information on subscribers (and their vehicles in which they have SiriusXM radios), product usage, billing & payments, outbound/direct marketing to these subscribers, and customer service interactions. While customers may access the service via the internet and mobile phones, the majority of the users listen to SiriusXM in their vehicles. Most of the data is structured, but the customer service interactions—notes taken by call center representatives and emails sent by customers—are in free-text format. In addition, user listening logs—minute-by-minute logs of the radio stations users listened to—are available for those users who use the Internet service. Seeking new ways to leverage this data, SiriusXM will be providing researchers with this complete “360 view” for 300,000 subscribers who first started using their service during September 2009.

Questions of interest to SiriusXM include identifying current subscribers who are likely to deactivate (based on listening, payment or customer service records) and finding strategies to reduce churn. In addition, because many subscribers’ first introductions to SiriusXM are through a trial subscription they receive when they purchase a new car, SiriusXM is interested in predicting conversion to paid subscriptions for these users (based on listening, outbound marketing, or customer service records). In this way, the data provides an unusual opportunity to study acquisition at the individual level.

Note: This Research Opportunity is closed for proposal submissions. Sign up to receive alerts when new datasets are announced.