WCAI is the preeminent academic research center worldwide focusing on the application of customer analytics to business problems. The goal of WCAI research is to develop rigorous answers to important questions using the customer-level data and to develop advanced analytical methods that can be used by firms to drive better decision-making.

Upcoming Research Events

  1. Webinar: Understanding the Interplay Between Boards, Executives, and Company Performance

    January 16, 2015 @ 12:00 pm - 1:00 pm
  2. WCAI’s 2015 Annual Conference

    April 30, 2015 @ 9:00 am - 5:00 pm