WCAI is the preeminent academic research center worldwide focusing on the application of customer analytics to business problems. The goal of WCAI research is to develop rigorous answers to important questions using the customer-level data and to develop advanced analytical methods that can be used by firms to drive better decision-making.

Upcoming Research Events

  1. Webinar: Desktop Software Subscription Analysis

    November 21 @ 12:00 pm - 1:00 pm