Colleen O’Neill is the Executive Director for the Wharton Customer Analytics Initiative, where she works to shape the initiative’s rapidly evolving programs. Colleen has worked at Wharton for over 10 years, most recently as Director of the Global Consulting Practicum where she paired Wharton MBA students with business students from universities worldwide to work on marketing consulting projects for fee-paying clients. Prior to working at Wharton, Colleen was an Equity Trader with an asset management firm in Philadelphia. Colleen holds a BA and an MS from the University of Pennsylvania.