WCAI is dedicated to sharing the knowledge created by our extensive network of researchers. All papers completed by those who receive WCAI funding or are selected for a Research Opportunity with a Corporate Partner are added to our research library. Additionally, the WCAI Working Paper Series is published through SSRN and promotes WCAI-sponsored research among academics around the world.

If you would like to submit a paper for research that was supported with WCAI funding or data, please email us at wcai-research@wharton.upenn.edu.

Wharton Customer Analytics Initiative Research Paper Series

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First Impressions Count: Leveraging Acquisition Data for Customer Management
Working Paper Series

Identity in Charitable Giving
Accepted Paper Series

Getting to Why: Semi-Supervised Topic Modeling of Customer Purchase Histories
Working Paper Series

The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data
Working Paper Series

On the Spillover Effects of Online Product Reviews on Purchases: Evidence from Clickstream Data
Working Paper Series

Evaluation Set Size and Purchase: Evidence from a Product Search Engine
Accepted Paper Series

An Integrated Model for Dynamic Brand Equity
Working Paper Series

Measuring Multi-Channel Advertising Response
Working Paper Series

Bayesian Imputation for Anonymous Visits in CRM Data
Working Paper Series

The Structure of Board Committees
Working Paper Series

The Value of Measuring Customer Satisfaction
Working Paper Series

Uncovering Characteristic Paths to Purchase of Consumers
Working Paper Series

Structural Analysis of Multi-Channel Demand
Working Paper Series

Randomized Markdowns and Online Monitoring
Accepted Paper Series

Measuring E-Commerce Concentration Effects When Product Popularity is Channel-Specific
Working Paper Series

Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity
Working Paper Series

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments
Accepted Paper Series

Measuring Asymmetric Persistence and Interaction Effects of Media Exposures Across Platforms
Working Paper Series

Cultivating Disaster Donors Using Data Analytics
Accepted Paper Series

Who are My Competitors? - Let the Customer Decide
Working Paper Series

Do Marketing Campaigns Produce Multichannel Buying and More Profitable Customers? A Field Experiment
Working Paper Series

Sequential Search with Refinement: Model and Application with Click-Stream Data
Accepted Paper Series

Promotional Reviews: An Empirical Investigation of Online Review Manipulation
Working Paper Series

An Information Stock Model of Customer Behavior in Multichannel Customer Support Services
Working Paper Series

Location-Based Advertising: Measuring the Impact of Context-Specific Factors on Consumers’ Choice Behavior
Working Paper Series

How Targeting Affects Customer Search: A Field Experiment
Working Paper Series

Crowdsourcing New Product Ideas Over Time: An Analysis of Dell's Ideastorm Community
Working Paper Series

On Brands and Word-of-Mouth
Working Paper Series

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com
Working Paper Series

Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories
Working Paper Series

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowd-Sourced Content
Working Paper Series

Bayesian Multi-Resolution Spatial Analysis with Applications to Marketing
Working Paper Series

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
Working Paper Series

Audience Selection for On-Line Brand Advertising: Privacy-Friendly Social Network Targeting
Working Paper Series

The Impact of User-Generated Content On Product Innovation
Working Paper Series

Modeling Consumer Learning from Online Product Reviews
Accepted Paper Series

What Do People Talk About? Drivers of Immediate and Ongoing Word-of-Mouth
Accepted Paper Series

How is the Mobile Internet Different?
Working Paper Series

Automated Marketing Research Using Online Customer Reviews
Working Paper Series

Effects of TV Advertising on Keyword Search
Working Paper Series

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data
Working Paper Series

The Quest for Content: How User-Generated Links Can Facilitate Online Exploration
Working Paper Series

Online Product Opinions: Incidence, Evaluation and Evolution
Working Paper Series

Aggregation Bias in Sponsored Search Data: The Curse and The Cure
Accepted Paper Series

A Dynamic Structural Model of User Learning on the Mobile Internet
Working Paper Series

Portfolio Dynamics for Customers of a Multi-Service Provider
Accepted Paper Series

Customer-Base Analysis in a Discrete-Time Noncontractual Setting
Working Paper Series

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets
Working Paper Series

From Business Intelligence to Competitive Intelligence: Inferring Competitive Measures Using Augmented Site-Centric Data
Working Paper Series

New Perspectives on Customer 'Death' Using a Generalization of the Pareto/NBD Model
Working Paper Series