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March 2015

Annalect: From Creative to Conversion: Examining the Relationship Between Online Display Advertising and Customer Conversion for an International Travel & Tourism Company

Start: March 13 @ 12:00 pm
End: March 13 @ 1:00 pm
Category: Research Events, WCAI

A WCAI Research Opportunity sponsored by Annalect March 13, 2015 Noon-1pm US Eastern Time REGISTER The Wharton Customer Analytics Initiative is delighted to announce a rich new dataset sponsored by Annalect, the data management division of the Omnicom Group, a leading global advertising and marketing communications services company. This dataset includes over 200 million exposures to email and online display advertisements from an international travel & tourism company, as well as more than 1 million conversions at the company’s website.…

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Inside the Industry: Daniel Slotwiner, Facebook

Start: March 18 @ 4:00 pm
End: March 18 @ 6:00 pm

Daniel Slotwiner of Facebook will be on campus March 18! Register and save the date now, more details coming soon!

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April 2015

WCAI Alumni Networking Event: Analytics for StartUps

Start: April 9 @ 4:00 pm
End: April 9 @ 7:00 pm
Category: Alumni, Student, WCAI

This event will provide you with the opportunity to explore how customer-level analysis is applied across industries, understand recent trends and analytics methods, and to network with professionals from leading companies in customer analytics roles.

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WCAI’s 2015 Annual Conference

Start: April 30 @ 9:00 am
End: April 30 @ 5:00 pm
Location: Inn at Penn,
Philadelphia, 19104

 WCAI’s 2015 Annual Conference: Successful Applications of Customer Analytics Click image to visit our conference website. WCAI is delighted to announce that our annual conference will be held on April 30, 2015! With all the positive feedback from last year’s conference, we’re continuing the theme of Successful Applications of Customer Analytics. Look for more industries, more cutting-edge implementations, and our trademark balance of high-level rigor and business know-how (details forthcoming). Do you have a presentation or case study to share? We’re…

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