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November 2014

WCAI Alumni Networking Event in New York City

Start: November 4 @ 6:00 pm
End: November 4 @ 8:00 pm
Location: Penn Club of NYC,
30 W 44th St,, New York, 10036 United States
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Join WCAI Co-Directors Pete Fader and Eric Bradlow at the Penn Club in New York City for an alumni networking event. Customer-Based Corporate Valuation This event will discuss new ways of valuing corporations from the “bottom up,” i.e., determining the forward-looking financial value of the customer base, as a complementary perspective to the standard “top down” methodologies that dominate current practice. This notion, known as “customer equity,” is gaining increasing interest among a variety of functional areas in the corporation…

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Customer Centricity Summit

Start: November 6
End: November 7

Attend Knowledge@Wharton’s Customer Centricity Summit, the second installment in the “High Velocity Growth” series, and join Prof. Peter Fader, The Wharton School and senior business executives representing the cutting edge of customer centricity innovation on November 6-7, 2014 at the Nasdaq MarketSite in New York City. Register as a guest of WCAI and save 15% off the current registration rate using code WCAI15.

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The Wharton Club of Charlotte Hosts Pete Fader

Start: November 17
End: November 17
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For more details, please visit The Wharton Club of Charlotte 

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Webinar: Desktop Software Subscription Analysis

Start: November 21 @ 12:00 pm
End: November 21 @ 1:00 pm
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The Wharton Customer Analytics Initiative is pleased to announce an extraordinary dataset from a Fortune 500 Software Company that allows for deep analysis and exploration of how customers use and renew software licenses.

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