March 10, 2016 | WCAI Staff | March 10, 2016
Why Smart Data, Not Big Data, Is The Driving Force Behind Successful Customer Analytics Initiative
The Wharton Customer Analytics Initiative with Teradata, hosted a half-day event on the Wharton San Francisco campus.
WCAI produced a follow-up blog discussing the details of the event here.
WCAI Co-Directors Eric Bradlow and Pete Fader with Teradata’s Chief Analytics Officer, Bill Franks presented different ways that an organization can wisely collect and leverage customer data that will lead to unprecedented insights.
In this video, our presenters recap the great dialogue between participants and the new ideas the conversation inspired.