In November, Lucinda Duncalfe spoke to students about the challenges and successes of running a data-driven business. She explained how they leverage rich customer data from various sources (including cookies, device information, and behavioral data) to deliver a customized platform to their clients.

Following her visit, she was interviewed by philly.com and talked about Monetate’s financial landscape and how the company’s Philadelphian roots have been beneficial in the success of the company.

You can read the full article here:

http://www.philly.com/philly/business/20151214_Area_firm_is_a_leader_in_personalized_marketing.html