June 13, 2016 | Elea Feit & Marin Hitch
Is Your Advertising Working?
Professor Elea Feit, a WCAI Fellow and Marketing Professor at Drexel, discusses why, "Is Your Advertising Working?" is such a hard question to answer.
LeBow Marketing Professor, Elea Feit, discusses four issues that are making this fundamental question tough to answer. Listen to this episode of the “Wharton Customer Analyticast” to hear how Elea recommends navigating this question.