Friday, November 17, 2017 | 1:00 – 6:00 PM | Pennovation Center, Philadelphia PA

 

An afternoon event devoted entirely to doing better business with data.

Companies from all growth stages and sectors are welcome to attend, from startups who are looking to orient their infrastructure towards data and analytics methods, to established companies looking to put their existing data to work.

There is no cost for the event but advanced registration is required and seats are limited. Light fare will be provided, as well as a closing reception.

The Summit will serve as the culminating event of WCAI’s pilot Analytics Accelerator Challenge, which invited companies to submit a data analytics problem for a chance to win a month-long engagement with top Penn students and Wharton Faculty.

The Pennovation Center Address: 3401 Grays Ferry Ave, Philadelphia, PA 19146 (Free Parking On-Site)

Register Now

 

The Day Will Include:

Student overviews of the Analytics Accelerator Challenge projects




Lighting talks from leading Wharton Faculty




Eric T. Bradlow
Chairperson, Wharton Marketing Department
K.P. Chao Professor
Professor of Marketing, Statistics, Education and Economics
Faculty Co-Director, Wharton Customer Analytics Initiative
The Wharton School, University of Pennsylvania

Academic Lightning Talk: Better data Over Bigger Data
Wharton Professor Eric Bradlow will present how modern marketing science can improve decision-making within any company and why it’s not about big data, it’s about better data. While many companies today are collecting enormous quantities of data, more profitable business decisions arise from better, newer, technology-enabled data sets; not simply bigger data. In this talk, Professor Bradlow will discuss the application of rich data to a variety of problems that range from CLV to ad targeting and attribution to optimal discounts.  While examples from the financial services industry, CPG companies and current “Silicon-Valley” giants will be used to bring these concepts to life, the principles can be applied to all sectors, and adopted to align a company’s data strategy with their overall strategy for growth from the start.

About Professor Eric T. Bradlow


Raghu Iyengar
Associate Professor of Marketing
Faculty Co-Director, Wharton Customer Analytics Initiative
The Wharton School, University of Pennsylvania

Academic Lightning Talk: Field Experiments: Why You Should
Customizing a company’s offers to different customers can be expensive and hence it is important to assess its benefit. Wharton Professor Raghu Iyengar will talk about the usefulness of A/B testing for validating the impact of marketing actions. Across different marketing contexts, he shows that field experiments provide a way of determining the intended and, the more surprising, unintended consequences of marketing actions. The results from such experiments also provide guidelines on how marketing actions should be customized to enhance the overall revenue from customers, regardless of growth stage or business context.

About Professor Raghu Iyengar


Serguei Netessine
Professor of Operations, Information, and Decisions
The Wharton School, University of Pennsylvania

Academic Lightning Talk:How to make university-startup engagements on data analytics work
Startups and academics live in different worlds, pursue different goals and have very different frames of mind. However, academics need data to do their research and startups need data scientists that they often cannot afford. Wharton professor Serguei Netessine will talk about what makes a good project for startup-university collaboration and he will describe several successful examples from his experiences that combine angel investing and startup advising with the academic job.

About Professor Serguei Netessine

An industry-led panel discussion on storing, modeling, and interpreting data into insights




Analytics-Orientated Networking




The expo features Penn student clubs, analytics vendors, and venture capitalist companies. We encourage networking at this event in both an informal and a structured way. During the last part of the event, attendees will have the opportunity to participate in “speed-dataing” with the participating expo groups.

 

Expo Participant Groups:

The Business Channels helps you Use IT Effectively, Operate Efficiently, Manage Projects Successfully.


Fishtown Analytics is an analytics consultancy serving high-growth, venture-funded startups. They give companies access to top-tier data talent on a fractional basis.


Gradient is a team of quantitative marketers and technologists that gather hard data and build robust statistical models to help organizations make difficult decisions easier.


Monetate empowers brands to interact uniquely with each customer at scale, delivering engaging experiences that drive great business results and is the partner of choice for more brands in the IR500 than any other personalization solution.


Red + Blue Ventures is a seed-stage venture capital fund that invests in IT companies from the University of Pennsylvania ecosystem, primarily those run by students, faculty members or alumni.


The University of Pennsylvania Women in Computer Science student organization aims to foster a community for women in tech at Penn by encouraging discussion and raising awareness regarding issues surrounding women interested in Computer Science, Computer Engineering, Computational Biology, Digital Media Design and Networked and Social Systems Engineering.


Wharton Analytics Fellows offer our clients a risk-free opportunity to capture value using the latest analytical innovations from the Wharton Customer Analytics Initiative.


Wharton Undergraduate Consulting Club is a student-run pro-bono consultancy dedicated to providing its clients across a variety of industries with the highest quality recommendations regarding industry research, marketing strategy, financial strategy, and business development.