The Wharton Customer Analytics Initiative is looking to provide implementable solutions to companies who are ready to bring their most pressing marketing and analytics problems, and a committed point person, “to the table.” WCAI wants to help push your company to the next level of critical decision-making, informed by your customer data and the Initiative’s deep knowledge of best practices in customer analytics methods. Whether you have data to analyze or are in need of a road map to begin, WCAI wants to hear from you.

The application window has now passed. To learn more about the projects, and to hear from thought leaders from academia and industry, register for the Analytics Accelerator Summit.

Have questions? View the recorded webinar that discusses specific details of the program.

View the Webinar

Important Dates

September 5th and 11th

WCAI Hosts Informational Webinars

September 25th

Company + Student Applications Due

October 11th

Winning Companies Notified

November 17th

Analytics Accelerator Summit


The Wharton Customer Analytics Initiative has provided thought leadership on the practice of data-driven business decisions to industry and academia since 2008. Through our broad network of top companies spanning a wide spectrum of sectors, WCAI has fostered opportunities for experiential learning and innovation in analytics for students and faculty. 

Questions? Email wcai-challenge@wharton.upenn.edu