The Wharton Customer Analytics Initiative (WCAI) is the world’s preeminent academic research center focusing on the development and application of customer analytics methods. Through our innovative Research Opportunity program and R&D “crowdsourcing” approach, WCAI enables academic researchers from around the world to help companies understand how to better monetize the individual-level data they collect about customers through the development and application of new predictive models. We marry our work with companies and researchers around the world with a range of co-curricular student programs that foster talent development and recruitment.

Launched with a generous gift from Wharton alumnus Art Bilger and his wife, Dahlia, and an executive partnership with Omnicom Group, Inc., WCAI has a broad impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to managers, students and policymakers.