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Justin Cutroni to Keynote WCAI's Annual Conference

Register now for our Annual Conference on Thursday, April 30, 2015

On April 30, 2015, the Wharton Customer Analytics Initiative’s (WCAI) Annual Conference will continue the theme of Successful Applications of Customer Analytics. Presentations must provide detailed descriptions of projects that have used customer-level behavioral data to inform business decisions.


Wharton Data & Analytics Club Hosts First Ever Hackathon!

A new kind of competition where Wharton students interested in data get together in teams of 2-4 and showcase their best visualization of information. We provide the data, food, tutorials, tools, prizes, and swag. No prior knowledge or technical skills required!

Featured News

See what our Co-Directors have been up to! 

Eric Bradlow sat down with the Wharton Data and Analytics Club to talk about Data Compression: how to turn big data into small data and why that’s such a valuable skill. Read more.

Pete Fader is leading an upcoming Executive Education program, Bringing Customer Lifetime Value to Life: Practical Methods and Applications. The two-day program will start on February 19. Read more.