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Announcements!
WCAI's Annual Conference Returns May 2018!
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Subscribe to the Wharton Customer Analyticast
WCAI's podcast delivers different opinions, observations, and speculations about the world of customer analytics.
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Announcements!
WCAI's Annual Conference Returns May 2018!
Sign up to receive email alerts and updates about registration and content.
Sign Up for Alerts
Subscribe to the Wharton Customer Analyticast
WCAI's podcast delivers different opinions, observations, and speculations about the world of customer analytics.
Subscribe Today
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Our

Events

Conferences February 2018
New Perspectives on Marketing Analytics
This conference, hosted in conjunction with MSI, will convene leading minds across multiple disciplines to share their perspectives on data analytics and marketing.

Learn More

WCAI Programs
Our programs connect academia to industry with the goal of innovating the field of data analytics, fostering new relationships and dynamic thought leadership
Learn More

The

Happenings

November 2017

In this episode of the Wharton Customer Analyticast, we recap our industry-led panel discussion from our Analytics Accelerator Summit. Our three panelists offer advice for businesses early on their analytics journey. ... Full Story

June 2017

At an event at Wharton San Francisco, Wharton Marketing Chairperson and WCAI Faculty Director, Eric Bradlow, along with Teradata’s Mo Patel and Mark Swenson, discussed how marketers can derive real meaning from data. The event included marketing and analytics leaders from many global Bay Area firms, as well entrepreneurs.  ... Full Story

April 2017

Listen to Eric Bradlow discuss his latest research on "Anonymous Visits" and how companies can "cash in" on unidentified customer transactions. ... Full Story

February 2017

WCAI interviews participants of the annual Buxton Data Challenge Event... Full Story

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