Tranforming Business Through Customer Data

Connecting Academics and Industry

Top scholars from around the world collaborate with WCAI Corporate Partners to analyze critical business questions.

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Unique and Innovative Research Process

WCAI is transforming the future of business with novel approaches to customer analytics research.

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Identifying Opportunities to Monetize Data

WCAI facilitates original, cutting-edge projects with individual-level data to inform future business strategy.

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Knowledge Creation Impacting Practice

Business leaders gain dynamic new perspectives on data-driven decision making.

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Educating the Next Generation of Analytics Leadership

Students across Penn's campus engage with executives from leading companies to discuss analytics challenges and issues.

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WCAI Welcomes Colleen O'Neill

WCAI is delighted to welcome Colleen O’Neill as the Wharton Customer Analytics Initiative’s new Executive Director. She will continue her development work here at WCAI, as our Center launches new projects and partnerships that strengthen ties among practitioners, academics, and students focused on the most cutting-edge analytics challenges. Read more.


Finding a Place for Market Research in a Big Data, Tech-enabled World
Knowledge@Wharton contemplates if companies are still willing to invest in market research with so much big data available.  WCAI Co-Directors Eric Bradlow and Pete Fader comment [more]

Tom Davenport, WCAI Annual Conference Keynote,  Offers Lessons on Big Data Marketing
Tom Davenport, Wall Street Journal Guest Contributor,  attended  two customer analytic conferences over a course of a few weeks, including WCAI’s Annual Conference,  and lists lessons  learned from these events [more]

WCAI 2014 Annual Conference

Successful Application of Customer Analytics

Looking to relive the 2014 WCAI Annual Conference? We have ADDED MORE presentation slides and video to the conference site.

Stay tuned for the 2015 Conference announcement!