Tranforming Business Through Customer Data

Connecting Academics and Industry

Top scholars from around the world collaborate with WCAI Corporate Partners to analyze critical business questions.

Learn More

Unique and Innovative Research Process

WCAI is transforming the future of business with novel approaches to customer analytics research.

Learn More

Identifying Opportunities to Monetize Data

WCAI facilitates original, cutting-edge projects with individual-level data to inform future business strategy.

Learn More

Knowledge Creation Impacting Practice

Business leaders gain dynamic new perspectives on data-driven decision making.

Learn More

Educating the Next Generation of Analytics Leadership

Students across Penn's campus engage with executives from leading companies to discuss analytics challenges and issues.

Learn More

Featured Corporate Partner

Using Purchase History to Identify Customer Projects
Whether it is gathering ingredients for a special meal or assembling the tools and supplies needed for a craft project, customers frequently purchase a collection of products that they need to complete a specific project. To learn more about the data and business context, interested faculty and doctoral students can view the archived webinar [view]

Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games - The Wharton Customer Analytics Initiative is pleased to announce a truly unique data set from a major international video gaming company, which will allow unprecedented insight into the habits of online gamers. Webinar archived [view]

News

Finding a Place for Market Research in a Big Data, Tech-enabled World
Knowledge@Wharton contemplates if companies are still willing to invest in market research with so much big data available.  WCAI Co-Directors Eric Bradlow and Pete Fader comment [more]

Tom Davenport, WCAI Annual Conference Keynote,  Offers Lessons on Big Data Marketing
Tom Davenport, Wall Street Journal Guest Contributor,  attended  two customer analytic conferences over a course of a few weeks, including WCAI’s Annual Conference,  and lists lessons  learned from these events [more]

WCAI 2014 Annual Conference

Successful Application of Customer Analytics
On May 1, the Wharton Customer Analytics Initiative (WCAI) hosted its first-ever conference devoted to Successful Applications of Customer Analytics. As a research center positioned at the intersection between academics and industry, WCAI showcased presentations that illustrated a high level of rigor but were also broadly accessible to practitioners.

Learn more about the conference here.