Connecting Academics and Industry
Top scholars from around the world collaborate with WCAI Corporate Partners to analyze critical business questions.Learn More
Unique and Innovative Research Process
WCAI is transforming the future of business with novel approaches to customer analytics research.Learn More
Identifying Opportunities to Monetize Data
WCAI facilitates original, cutting-edge projects with individual-level data to inform future business strategy.Learn More
Knowledge Creation Impacting Practice
Business leaders gain dynamic new perspectives on data-driven decision making.Learn More
Educating the Next Generation of Analytics Leadership
Students across Penn's campus engage with executives from leading companies to discuss analytics challenges and issues.Learn More
WCAI Welcomes Colleen O'Neill
WCAI is delighted to welcome Colleen O’Neill as the Wharton Customer Analytics Initiative’s new Executive Director. She will continue her development work here at WCAI, as our Center launches new projects and partnerships that strengthen ties among practitioners, academics, and students focused on the most cutting-edge analytics challenges. Read more.
Finding a Place for Market Research in a Big Data, Tech-enabled World
Knowledge@Wharton contemplates if companies are still willing to invest in market research with so much big data available. WCAI Co-Directors Eric Bradlow and Pete Fader comment [more]
Tom Davenport, WCAI Annual Conference Keynote, Offers Lessons on Big Data Marketing
Tom Davenport, Wall Street Journal Guest Contributor, attended two customer analytic conferences over a course of a few weeks, including WCAI’s Annual Conference, and lists lessons learned from these events [more]
WCAI 2014 Annual Conference
Successful Application of Customer Analytics
Looking to relive the 2014 WCAI Annual Conference? We have ADDED MORE presentation slides and video to the conference site.
Stay tuned for the 2015 Conference announcement!