Tranforming Business Through Customer Data

Connecting Academics and Industry

Top scholars from around the world collaborate with WCAI Corporate Partners to analyze critical business questions.

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Unique and Innovative Research Process

WCAI is transforming the future of business with novel approaches to customer analytics research.

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Identifying Opportunities to Monetize Data

WCAI facilitates original, cutting-edge projects with individual-level data to inform future business strategy.

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Knowledge Creation Impacting Practice

Business leaders gain dynamic new perspectives on data-driven decision making.

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Educating the Next Generation of Analytics Leadership

Students across Penn's campus engage with executives from leading companies to discuss analytics challenges and issues.

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Featured Corporate Partner

Using Purchase History to Identify Customer Projects
Whether it is gathering ingredients for a special meal or assembling the tools and supplies needed for a craft project, customers frequently purchase a collection of products that they need to complete a specific project. To learn more about the data and business context, interested faculty and doctoral students can view the archived webinar [view]

Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games - The Wharton Customer Analytics Initiative is pleased to announce a truly unique data set from a major international video gaming company, which will allow unprecedented insight into the habits of online gamers. Webinar archived [view]


Finding a Place for Market Research in a Big Data, Tech-enabled World
Knowledge@Wharton contemplates if companies are still willing to invest in market research with so much big data available.  WCAI Co-Directors Eric Bradlow and Pete Fader comment [more]

Tom Davenport, WCAI Annual Conference Keynote,  Offers Lessons on Big Data Marketing
Tom Davenport, Wall Street Journal Guest Contributor,  attended  two customer analytic conferences over a course of a few weeks, including WCAI’s Annual Conference,  and lists lessons  learned from these events [more]

WCAI 2014 Annual Conference

Successful Application of Customer Analytics
On May 1, the Wharton Customer Analytics Initiative (WCAI) hosted its first-ever conference devoted to Successful Applications of Customer Analytics. As a research center positioned at the intersection between academics and industry, WCAI showcased presentations that illustrated a high level of rigor but were also broadly accessible to practitioners.

Learn more about the conference here.