Get to Know WCAI
Buys groceries online
Behavioral, not Demographic
Syncs fitness app across 4 devices
Monthly fashion blogger, #overit
Logged into loyalty card program
Individual-level Data

WCAI by the Numbers


Research Opportunities


Student Programs

Data Challenge
Technical Workshops
WCAI Industry Speaker Series
Research Assistant Program
MBA Fellowship
SQL Boot Camp
Student-Alumni Networking Events
Student Club Treks and Hackathons


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“The WCAI webinar was excellent. I was surprised and pleased with the amount of understanding they had of our data, the quality of the slides they prepared, and the ease at which WCAI carried the conversation and handled questions from the audience. We were also particularly impressed with how sophisticated the proposals were given the confidentiality WCAI maintained and the small amount of data presented on the webinar.”


New post about @Netflix analytics and how it's shaped the company and it's content.