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WCAI’s line up of events, Research Opportunities, and Student Programs is hefty; stay up to date on everything analytics.

Featured News

See what our Co-Directors have been up to! 

Eric Bradlow authored a new paper highlighting his research on “Clumpiness” and what that means to marketers. Read more.

Pete Fader is leading an upcoming Executive Education program, Bringing Customer Lifetime Value to Life: Practical Methods and Applications. The two-day program will start on February 19. Read more.

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WCAI is accepting proposals for the Annual Conference

Wharton Customer Analytics Initiative Annual Conference
Keynote: Justin Cutroni, Analytics Evangelist for Google

On April 30, 2015, the Wharton Customer Analytics Initiative’s (WCAI) Annual Conference will continue the theme of Successful Applications of Customer Analytics. Presentations must provide detailed descriptions of projects that have used customer-level behavioral data to inform business decisions.

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Justin Cutroni to Keynote WCAI's Annual Conference

Save the date for our Annual Conference on Thursday, April 30, 2015

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